• MINI Electric Car Concept

    MINI Electric Concept.

    MINI is using the IAA Cars 2017 show to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. 

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  • MINI LIVING – INVERT architecture brief revealed.

    MINI, in partnership with Green Magazine and City of Melbourne, brings MINI LIVING to Australia.

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  • OUR KIND OF VICTORY LAP.

    For the 50-year anniversary of his victory in the 1967 Monte Carlo Rally, 79-year-old racing legend Rauno Aaltonen took the wheel of his classic Mini and relived the race.

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  • AT HOME IN THE WORLD.

    MINI FASHION explores the concept BEYOND NATIVE, celebrating the creative energy that comes into being when the coincidence of cultures adds layers of experience to one's personality.

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  • A WEEKEND ADVENTURE WITH MARC MOORE.

    To celebrate our ten-year partnership with Stolen Girlfriends Club we gave one of the founders, Marc Moore, our new MINI Countryman for a weekend adventure.

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  • AN UNFORGETTABLE PERFORMANCE.

    The MINI 3-Door Hatch shines as the star of the film Pork Pie. This re-imagining of the Kiwi classic “Goodbye Pork Pie” showcases MINI heritage and innovation.

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